J.P. Morgan Research

Contexxt > Diversity > J.P. Morgan Research


J.P. Morgan is a global leader in financial services, possessing an impressive share of breadth and expertise across global, product and asset classes. 

We were challenged to enhance and promote our exclusive solutions within the IPad application for J.P Morgan Markets – market-leading research platform with analysts and strategists generating one of a kind research content along with corporate research covering both world’s most developed and emerging markets across all industry groups.


J.P. Morgan Markets, JP Morgan’s research division with over 900 analysts and strategists from 4,200 companies spanning six continents, wanted to give their research customer base a better mobile multimedia experience by introducing video content as a part of their iPad offering.

Contexxt was happy to have made a significant contribution, developing a unique Content Management system specifically designed to support and deliver multimedia content for diverse financial markets in the scope of J.P. Morgan Research iPad application

Contexxt specialists decided to build upon:

Delivery of front and back-end multimedia components, search, business intelligence and log-in that could be seamlessly integrated into the overall client application

Creating dynamic contextual information around videos driving interaction

Construction and delivery of in-house multimedia content for JPM

Actionable and relevant content

The Contexxt team worked with our partners to create a series of reusable native components that enabled rapid flexible integration within 3rd party native apps whilst sticking to the client's design and UX requirements

  • Simple and easy content contribution
  • Akamai CDN that ensures global coverage and availability, in timely and optimized manner
  • Thorough Content Management that gives JPM complete control over content in general as well as particular content channels


Comprehensive back-end service integration that allows instant automatic login to Reuters Insider while logging in via JPM credentials.

Introduction of integrated search – fast components delivery available through single search across multiple sources (JPM and Thomson Reuters).

Last but not the least, iPad Briefcase integration encompassing single multimedia offline storage and management.


  • Improved user engagement strategy
  • Dramatic video completion rate increase
  • Delivery of the 1st of its kind componentized videos and search modules within a native iPad application
  • Seamless and coherent user experience across JP Morgan and third-party channels
  • Integrated search across asset classes and sources
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