Asoko Insight is Africa’s well-known, prominent corporate data and engagement platform, providing global investors, multinationals and development institutions with the most compelling route to discover, shortlist and engage their target universe of African companies. Not only do they offer an extensive range of opportunities to companies raising capital, but also produce exclusive solutions in digital engagement, custom research and compliance support.
Asoko Insight
THE CHALLENGE
Asoko Insight, a VC-backed start-up, that is a leading source of proprietary African company data and news, found it essential to transform its MVP site into a commercially-viable solution.
A key to this very project included increasing its conversion rate alongside with creating maximum clarity around the company’s proposition. Asoko’s team also realized the necessity of building a solid and strong foundation for advancing its proposition to new target audiences.
THE CONTEXXT SOLUTION
While working on the project, the Contexxt team, trying its best in conducting full research and bearing in mind all requirements of our client, generated an unparalleled solution with premium look and feel for Asokos’s corporate client base.
Our professionals designed the entire user experience and refreshed the user interface of the Company Profile section in order to restructure the visual hierarchy, reposition call-to-actions, streamline user-flow and improve overall usability. Completed work led to a restructure of the revenue model that eliminates barriers to purchase.
Among the technologies leveraged by our team, HTML5/CSS and AngularJS can be noted
KEY DELIVERABLES
- UX wireframes & story mapping
- Visual design
- Requirements analysis
- A/B testing design & implementation
- AngularJS restucture
- Analytics & SEO implementation
Asoko Insight is Africa’s well-known, prominent corporate data and engagement platform, providing global investors, multinationals and development institutions with the most compelling route to discover, shortlist and engage their target universe of African companies. Not only do they offer an extensive range of opportunities to companies raising capital, but also produce exclusive solutions in digital engagement, custom research and compliance support.