J.P. Morgan is a global leader in financial services, possessing an impressive share of breadth and expertise across global, product and asset classes.
We were challenged to enhance and promote our exclusive solutions within the IPad application for J.P Morgan Markets – market-leading research platform with analysts and strategists generating one of a kind research content along with corporate research covering both world’s most developed and emerging markets across all industry groups.
THE CHALLENGE
J.P. Morgan Markets, JP Morgan’s research division with over 900 analysts and strategists from 4,200 companies spanning six continents, wanted to give their research customer base a better mobile multimedia experience by introducing video content as a part of their iPad offering.
Delivery of front and back-end multimedia components, search, business intelligence and log-in that could be seamlessly integrated into the overall client application
Creating dynamic contextual information around videos driving interaction
Construction and delivery of in-house multimedia content for JPM
Actionable and relevant content
Comprehensive back-end service integration that allows instant automatic login to Reuters Insider while logging in via JPM credentials.
Introduction of integrated search – fast components delivery available through single search across multiple sources (JPM and Thomson Reuters).
Last but not the least, iPad Briefcase integration encompassing single multimedia offline storage and management.
