Fidelity Investments

THE CHALLENGE

Fidelity Investments, the second largest financial services group in the world, wanted to increase engagement with its wealth customer base by upgrading the multimedia capabilities of its iPad offering. Fidelity saw its iPad offering as central to its digital strategy and a key communications channel to its customer base using primarily video content.

THE CONTEXXT SOLUTION

Contexxt devised and led the component strategy, project management and delivery for the multimedia components that seamlessly integrated within their existing app. This included driving the design process to ensure the capabilities and opportunities of the platform leveraged were fully understood as well as specifying a content management solution that gave Fidelity control over content delivery. Collaborating with Thomson Reuters editorial we produced a programming wheel (what is this?) that delivered an exceptional content set focused on Fidelity’s customers’ needs.

Technology

Key Deliverables

  • Design, implementation and testing of HTML5 multimedia components. Provision of contextual meta information around the videos that drove interaction
  • Delivery of a programming wheel that was tailored to the Wealth Management customer
  • Provision of a system that enabled simple and rapid content contribution
  • Delivery of a Content Management System that allowed Fidelity complete control over content channels and content.
  • Acquisition of 150 content partner driven through a single platform: Akamai CDN – ensuring global coverage and availability, in timely and optimised fashion